How to Optimize PDFs

So today I received an email from Marketing Sherpa about "How to Optimize PDFs: 10 step Guide". I immediately opened it because the site I'm working on has quite a few PDFs.

I found step 6 (add metadata) to be most logical and easiest thing someone can do with a small amount of effort. Of course I highly suggest an SEO professional do all 10 steps.

Step 6: Add Metadata

"You can access your document’s metadata by clicking on “Document Properties.” You will see your file’s name and a place to enter the title, author, subject and keywords."

See full article for How to Optimize Your PDFs to Increase Search Traffic: 10 Steps It's only open till March 18, 2008.