Employment

ADP Employee Service & Dealer Services Coventry, RI 2007 - Present
Search Marketing Analyst / National Accounts Manager
• ADP Employee Services & Automotive Dealership National Accounts Search Marketing Consultant for Local Search, PPC, SEO, Digital Advertising and Reputation Management.
• Manage $1M+ paid search and digital advertising budgets & SEO programs.
• Custom Landing Page and Call to Action Recommendations
• Web Analytics, Omniture, WebTrends & Google
• Lead Generation while lowering the Cost Per Lead (CPL).
• Research Internet Marketing Trends
• Actionable Recommendations based Web Analytics and program testing.
• Competitive Intelligence Reports.

eMagine Taunton, MA 2006 - 2007
Search Engine Marketing Consultant
• Qualified Google AdWords Professional (Received June 2006)
• Manage 30 company accounts for search engine marketing campaigns and PPC accounts.
• Help develop and implement search engine optimization strategy and produce reporting.
• Manage and analyze web analytics data producing actionable recommendations.
• Interpret and make website enhancement recommendations based on design, technology, research and analytics.
• Help optimize and manage paid search and shopping comparison engine marketing programs.
• Conduct online competitive intelligence and market-based analysis.
• Collaborate with content managers and IT personal on the development of optimized websites and landing pages.

Brand-Edesign Sole Proprietorship 2003 - present
Web Design & Search Engine Marketing
• Website design/remodeling/maintenance, logo design, email campaigns.
• Search engine marketing: Search Engine Optimization (SEO), Pay-Per-Click (PPC), Search Engine & Directory Submission, SLA's with ROI analysis.
• Clients include Provox Technologies, Blue Dolphin Group, Audio Book Club, Impact Sales Inc. and New England Catamarans.

Wimco Newport, RI 2003 - 2006
Marketing Specialist
• Marketing - customer sales and tradeshow preparation using Macromedia Flash and PowerPoint, company e-newsletter and landing pages using FrontPage, CSS, HTML, PhotoShop and MS List Builder. Manage website content updates and 100+ keyword site targeting PPC campaign.
• Public Relations – provide advertisers with correct content and regulations of press releases plus press kit organization for tradeshows.
• Photo Technician - detailed photo capture and web preparation with PhotoShop, FrontPage and database management. Cut the cost of in-house magazine production by 50%.


Blue Dolphin Group Sudbury, MA 2000 - 2002
Graphic Designer
• Developed and deployed graphics to website, creation/layout of promotional email campaigns (25% revenue increase within one month), webpage and landing page designs.
• Part of the business development team, cross selling and user interface improvement.
• Liaison between creative and IT departments for the development of a content management tool used for corporate promotional e-mail campaigns.

Souhegan Color Inc. Nashua, NH 1996-1997
Electronic Prepress Intern
• Responsible for customer electronic files management using QuarkXpress, PhotoShop, and Trapwize. Pre-flighting and film preparation for printing with 6 color Heidelberg offset printing presses. Electronic prepress, color separations, presswork.

Education

• Bachelor of Science Degree in Graphic Arts Technology-Management (Cum Laude)
Central Missouri State University
• Adobe Photoshop for Photographers Seminar (April 2005)
• eMarketing Course (February 2005)
• C/Net online courses: Photoshop CS, Dreamweaver, Website Basics 2005
• Adobe Photoshop Web Graphics Seminar Tour 2001 (June 2001)

Professional Organizations

• Boston Interactive Media Association (BIMA) member

Software Experience

Proficient in personal computers (Intel, Mac) MAC OS, Windows 98-XP. WebPosition Gold, Web CEO, Omniture, Google Analytics, WebTrends, Macromedia Flash 8, Macromedia Dreamweaver 4.0, Adobe Illustrator 9.0, Adobe Photoshop CS, HTML, CSS, Microsoft Office (PowerPoint, Word, Excel, Access, FrontPage, Outlook) Adobe Acrobat (Distiller, Exchange).

Activities

• Benefit for Crossroads of RI in-kind donation 2005
• Tybee 500 Catamaran Sailboat Race, First place Nacra 6.0 2004
• 1st Place National Champion, North American National Nacra 6.0 Catamaran Sailboat Race 2002

References available upon request.

Contact Brandy at brandy@brand-edesign.com